Business Forecast for
Gates Bill
October 28, 1955
10:00 PM
Seattle, Washington
December 31, 2002 - December 31, 2003
theFutureMinders.com
Veraxs Int'l Inc.
3355 Bee Cave Road #606
Austin, TX 78746 USA
Phone: 512-826-5401
Your Business Forecast begins on the following page. If the time
period for an interpretation is, for example, given as "Apr 1,
1997 (Feb 15, 1997 to May 15, 1997)", then it starts in
mid-February, reaches greatest intensity around April 1, and
ends in mid-May. The first date listed is the time when the
influence has reached maximum strength; we can call this date
the "peak date". The influence starts on the beginning date,
gradually increases in strength until the peak date is reached,
and then it gradually fades out until the ending date is
reached.
You may also notice that the same interpretation shows up
periodically during the year; this is not unusual. To eliminate
redundant interpretations, you may be informed that the
astrological influence also occured earlier and that you should
refer back to the previous occurrence of this interpretation.
At the top right margin after the dates, the abbreviated names
of the aspects and the two factors involved are given. For
example, "Jup Sqr MC" means that during the given dates
"transiting Jupiter" is squaring your "natal Midheaven". That is
to say, the first factor that appears is always the transiting
planet (present position of the planet in the zodiac), while the
second component of the pair is "natal", or the position it was
in the zodiac at your birth. Also, the Midheaven (MC) is the
apex or beginning of the 10th house.
At the beginning of each interpretation the complete name of the
aspect and the two factors involved are given in capitalized
letters. As before, the first planet is in "transit" while the
Midheaven is "natal". Below it, the INTENSITY of the aspect is
indicated in a scale from 1 to 10. That is to say, an aspect
with an influence of 1 is very weak and may not even be noticed.
On the other hand, an influence of 10 is very powerful. We can
consider aspects with an intensity of 8, 9 or 10 VERY STRONG, 6
or 7 STRONG, 4 or 5 AVERAGE, DECREASING at 2 or 3 and VERY WEAK
at 0 or 1.
This report outlines the aspects between the transiting planets
on one hand, and the apex or beginning of the 10th house in the
natal chart on the other. Traditionally, besides the ten
astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter,
Saturn, Uranus, Neptune and Pluto), two points in the chart are
considered very important. The first is the Ascendant or
beginning of the 1st house, related to the personality and
appearance of the individual. The second is the Midheaven or
apex of the 10th house, connected with the materialization of
goals and initiatives, as well as professional success and
social recognition. The Midheaven represents the aims or goals
and the desire for concrete action. Therefore, the astrological
aspects that affect the Midheaven are important in choosing the
right time to start a business, commercial or professional
initiative.
First, this report is based on the birth date of the owner,
founder, or major associate of the business in question. In case
there is more than one relevant associate, it is advisable to
consult the Business Forecast for the second associate as well.
Second, to obtain this report, the party should provide an
approximate time for the business to be opened. The report then
will give relevant dates for the most advantageous and least
desirable time to proceed with it. In case there is more than
one owner, it would be ideal to locate a date in both forecasts
that may have positive aspects or, at least, that neither have
disharmonious aspects.
But one might question the date one must consider. Does it
constitute the date the corporation was formed, the day on which
the license was obtained, the day the premises were rented, or
the moment in which the toast was made? The answer is very
simple. The date of astrological validity is the one on which
the business started to serve the public. This is the real
"birth" of the business, while everything else constitutes the
period of "gestation" of that enterprise.
As a rule, it can be said that the best time for opening a
business, in order of strongest to weakest influence, is the
following (a higher intensity indicates greater influence):
Existence of a TRINE (strong harmonious aspect) between a planet
and the Midheaven; Existence of a CONJUNCTION (neutral aspect)
between a beneficial planet and the Midheaven (only Jupiter
conjunct MC can be considered here); Existence of a SEXTILE
(mild harmonious aspect) between a planet and the Midheaven;
Existence of a CONJUNCTION (neutral aspect) between a planet
(except Jupiter) and the Midheaven.
On the other hand, the most problematic dates for founding a
business, in order of strongest to weakest influence, are the
following: Existence of a SQUARE (strong disharmonious aspect)
between a planet and the Midheaven; Existence of an OPPOSITION
(mild disharmonious aspect) between a planet and the Midheaven.
In any case, as this is not a report of determination but only
orientation, the explanations of the "squares" and "oppositions"
give advice and practical solutions for the businesses that may
have started during some of these dates. This is especially
useful for those that already have opened their business and
read this report to find out what astrological aspects were in
effect at the time they started their business. In case of
harmonious aspects (trines and sextiles) suggestions are also
given on how to obtain the maximum benefits of that astrological
influence.
Lastly, it can be said that the "peak dates" possess the purest
influence. It is recommended to make use of the harmonious peak
dates, if possible. Thus, the mixture of influences is avoided
in case there is more than one aspect during given days.
Tropical/Placidus NATAL CHART
Calculated for time zone 5 hours
Natal positions:
Sun= 5SC02 Moon= 8AR15 Merc=16LI36 Ven=20SC14 Mars=10LI07
Jup=27LE47 Sat=21SC35 Ura= 2LE17 Nep=28LI15 Plu=28LE21
Asc=26CN58 MC= 4AR53
PLANET-TO-PLANET SELECTIONS
Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC
Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu
ASPECT ORB ASPECT ORB
Conj ( 0 deg 00 min) 1 deg 00 min Oppos (180 deg 00 min) 1 deg 00 min
Sqr ( 90 deg 00 min) 1 deg 00 min Trine (120 deg 00 min) 1 deg 00 min
Sxtil ( 60 deg 00 min) 1 deg 00 min
Jan 24, 2003 1 PM(Jan 22, 2003 to Jan 26, 2003)Mars Trine MC
MARS TRINE MC
INTENSITY: 3
A business opened during these dates is labeled with great
dynamism and capacity to struggle. Neither the owners, nor the
agents, or the personnel are intimidated by unfavorable
circumstances. Because of the existing assertiveness and ability
to respond, difficulties are surpassed quickly and generally
lead to success. These spontaneous decisions have nothing to do
with lack of discipline or doing things haphazardly. To the
contrary, this business is characterized by following a very
clear and defined path with very specific objectives outlined
beforehand. There is the ability to make decisions on the spur
of the moment, but without losing sight of the reference or goal
that is very clear in the forefront.
It is well known that competition is tough and that the price is
dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or a
tendency to conform will never exist, and indecision has no
meaning in this business.
The force of this business lies in its capacity to struggle,
which never should be understood as aggressiveness, but more as
competitiveness. Wanting to be a leader by your own merits and
standing out from others is no sin. To the contrary, the one who
takes the initiative is the one who gains. In that way the
clients observe that the personnel and managers of the business
are trying their best to satisfy their needs, always procuring
that it will be in the most rapid and direct way possible. Many
clients probably patronize this establishment because at others
they find too many arrears, certain incompetence or lack of
definition. On the other hand, in your company they find quick
solutions and immediate service. Everyone gains when the
relationship with clients is direct, exonerating, energetic,
professional and very clear with respect to commitments. In this
connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company,
including the quality, price, guarantee on parts or maintenance
requirements, etc. If from the beginning the seller clearly
outlines the characteristics, conditions, advantages and
disadvantages of the product to the clients, mutual confidence
is earned.
Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality of
things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very
probable that he will turn around and is gone. However, if the
seller of the product in question is transmitting confidence,
security and enthusiasm, there is a much better chance that a
spark will emerge that will motivate the buyer to decide on the
acquisition of the goods or service. The clients also appreciate
fast service on items requested that are momentarily out of
stock. Though it may seem strange, many times the seller may
unconsciously generate problems or obstacles for himself or his
client. This, however, will absolutely not occur in this
business, since the owners as well as managers and the personnel
have a very clear idea of what they want and how to communicate,
therefore there is no dubiousness or greater complications. Your
philosophy is to make everything easy so that the buyer can
easily make up his mind.
Finally, one must mention as key factor of this business its
ease at the time of assuming risks. That is to say, the
mechanism of the entire business as formed by the owners,
managers and personnel will not resent it when it becomes
necessary to accelerate the pace of activity, even when
attempting to initiate an expansion that involves a certain
risk. To the contrary, the new goals, and putting them ahead of
other objectives, turn out to be a stimulus for the group of
people that participate in the project. Therefore, motivation is
fundamental here. In other words, everyone on the payroll should
be advanced in direct relationship to their contributions, for
their effort in favor of the business and their ability to
resolve the daily problems.
Jan 25, 2003 2 AM(Jan 24, 2003 to Jan 26, 2003) Sun Sxtil MC
SUN SEXTILE MC
INTENSITY: 1
The Sun is the symbol of the day and of light, and a business or
commercial activity started on this day is especially able to be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything is
put up front. One of the strong points of this business is going
to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially
faithful. If you continue this golden rule and at all cost avoid
dishonesty, unclear points, deceptive sales, or concealing
certain defects of the product from the clients, then you will
obtain maxima results.
One also must take into account that the Sun represents the
creation, the creativity, the sublimation of energies and to a
certain degree art, which makes this a very auspicious time to
begin an activity or investment in one where aesthetics, force,
energy and vitality of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a
higher quality than average. Therefore, besides the first
characteristic - sincerity of sales - we come to the second
essential key of this business: the quality and nobility of the
environment. It is not necessary to adorn your business with
overly expensive decorations. Take under consideration that for
the client the environment of the local or the decorative
elements are not as important as the quality of the purchase. To
be successful with your business it is essential to be able "to
support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that offer
a greater guarantee and procure to market products of quality
and recognized prestige. This is not so much a large business or
one in which basically inexpensive things are prevailing. On the
contrary, the most advantageous and right approach for an
establishment opened during this time is to encourage
distinction, confidence in the product and the best of the
materials that are used.
As third fundamental element could be mentioned the dynamic
force that is going to be in the life of your business. It
consists of extroversion, sociableness and an impeccable image.
You as well as your personnel should emphasize the need to
encourage the prestige of the business. To attain this, the
dealings with clients have to be confident, noble, respectful
and at the same time warm. In other words, the image, presence
and dignity in dealing with the clients will be fundamental,
since only this will be able to generate a competent environment
and selling relationship. It will be conscientious and makes
your personnel aware of the importance that involves the act of
purchasing or selling, which product or service it will be, or
the idea that is tried. See it as an energy exchange, as a
subtle commitment to the person with whom you exchange your
forces and to a certain degree your will. Always let the clients
be fully aware of their decision and help in a professional way
to establish the right approach, application and use of their
purchases. An erudite manner, expansive, well informed and
optimistic in dealing with people is what allows you to reach
that so essential factor called reputation. Furthermore, never
hire personnel that, by apparently being less expensive, in
reality may not have a real vocation or individual sense of the
work they do. If they transmit discouragement, lack of
conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not
necessarily a leader in sales, but in quality, service, personal
dealings and giving attention to the clientele.
For example, it is a time suited to open a business that has
contact with the public, such as the government, the town hall
or the like. Also, the premises have to be as visible as they
can be, and if this is not possible, social contacts will be
very important, since they will open doors to the business.
Mar 12, 2003 8 AM(Mar 10, 2003 to Mar 13, 2003) Mars Sqr MC
MARS SQUARE MC
INTENSITY: 3
A business started during these dates is characterized above all
by impulse, initiative and excessive risk. There is a notable
capacity for obstacle careers, that is to say, to confront
problems and difficulties immediately, without ever doubting
your own ability. You have confidence in the possibilities of
your business and, generally, never become discouraged or
inhibited. Your goals or objectives are very clear and, although
some blunders or mistakes are made, your effort and inner energy
causes you to continue in spite of certain stumbling blocks.
This business needs to learn to keep its risks in check, because
if it relies too much on the ability to make spontaneous
decisions, it is quite possible that an overburden or certain
tension is produced in the dynamics of the business, as well as
the persons that are part of it: owners, executives and
underlings. It is necessary to avoid this, to stay within your
limits or in a delicate balance. It would be advisable to
reflect on your decisions so that the successive transactions
are not done blindly. When a specific plan is itemized and
calculated beforehand, the opportunities for success increase,
not only concerning better results, but also with respect to
squandering less energy.
If you don't follow this advice continuously, it is quite
probable that in time certain difficulties are prolonged or
enlarged. Because of this, you must always keep your cool and
above all practice common sense. Even if at given times your
activities will be frantic, it is essential to appraise the
performance of your establishment so that carrying out your
business can be moderated, balanced and firm. To the contrary,
if you act too cloddish and foolish, it is very possible that
your plans will not go as you thought. For example, the
competition could be greater than you had anticipated, or the
market toward which you wanted to direct your business will be
much more difficult to penetrate than you had expected, or the
time it took to obtain your objectives previously will be more
delayed than you had anticipated. If you always go to the limit
and some unforeseen element emerges that delays things, then the
business can really turn bad, since in your performance plan you
had not taken into account the factors called imponderable.
This business has the great advantage of having assurance and
confidence in its possibilities, as well as the motivation and
enthusiasm that exists in the original idea on the part of the
owners and managers. The motivation and self-confidence must be
shared. It is very important that a good labor rapport exists
and everyone is allowed to participate in the decisions, since
that is the only way that everyone understands their duty
perfectly. Because of this, it is crucial that the owners or
directors keep a cool head, because if you begin to lose your
patience or act tense or sharply, it could cause resentment
throughout your business. That is to say, those disharmonious
energies will also affect your personnel. If one must face a
difficult situation or if one must achieve an added effort, it
is developing respect in an environment, including
companionship. In that way, the people it has bearing on will be
integrated parts of the whole, will feel important and notice
that their efforts are being sufficiently valued. In this
respect it is very important that the owners or the persons
making decisions, at times of certain urgency or difficulty,
outline things very well before submitting them to subordinates.
It is necessary to be realistic about things and, logically, to
offer a motivation in the form of incentives, especially in case
an extra effort has to be made.
For the business to be successful it is important to achieve and
maintain prestige based on giving practical solutions, and rapid
and efficient attention to the problems and needs of the
clients. This requires a direct and exonerating relationship
between the sales person and client. Furthermore, the training
of all staff of the business should be up-to-date, having the
latest information and being able to answer any question. The
key is competitiveness. Although the company may not be the
absolute leader in its region, it clearly needs to underline
one, two or three concrete aspects that will serve as a frame of
reference for the clientele. Thus, for example, you could
project the rapid completion of the work, fast delivery of the
product, efficiency in maintenance or technical service, or a
good previous study about the needs of the clients, for then you
are able to satisfy them completely. On the other hand, an
exemplary relationship between sales person and client implies
that the expectations of the buyer will be realistic and at no
time exaggerated. It is necessary to provide sufficient
information to the client beforehand, so that he knows as much
as possible at the decision of purchase.
Finally, it is necessary to promote good relationships,
companionship and respect in the relationships, not only between
the sales person and the client, but also among everyone that
works in the company. Because of this, it is recommended that
social or cultural events are organized, or seminars, including
leisure activities. In that way friendship, confidence and
companionship is promoted and possible tense situations in work
relationships are softened. Furthermore, these can be releases
for them in the daily activities of the company.
Mar 25, 2003 6 PM(Mar 24, 2003 to Mar 26, 2003) Sun Conj MC
SUN CONJUNCT MC
INTENSITY: 2
The Sun is the center of the solar system and its radiation
expands toward the rest of the planets, bringing other planetary
aspects into focus. It could be said that business may not be
for everyone. If the owners of a business have sufficient
skillfulness and know how to use opportunities, it is quite
probable that the activity generates results. In other words, it
is very possible that your commercial or professional activity
may bring other subsequent initiatives, something descending
from your current business. This solar radiation is
fundamentally creative. The vitality and force of your
professional activity will depend mostly on the genuine
contribution on the part of the leaders of your business. That
is to say, you can't allow yourself to fall into routine,
because this certainly would be a symptom of decline of the
activity. It shows lack of conviction on the part of the owners
as well as the personnel, instead of transmitting assurance and
self-confidence, and not only a competitive spirit, but also
continuous search for better quality in the line of your
business, since this is not a large business, neither of things
nor inexpensive services that you take little pains with. It is
meant to reach excellence in dealing with your clients, the
quality of the materials, products or services that are lent;
and, as a rule, a wide sense of your vocation, that is to say,
to do things because you like to do them, because you are
convinced and not because of obligation or routine.
If you follow along those lines, public recognition certainly
will follow; that is what results in reputation and prestige of
the business. To achieve it, a dose of sincerity is necessary,
sincerity among the associates, sincerity among personnel and
sincerity with your own reality that surrounds you. Certainly, a
business opened during these dates will have the virtue of
seeing the face of reality, which will bring advantages to draw
things to the maximum, since you will not ever be evading any
difficulties. On the contrary, any experience that in principle
could be considered as negative, such as a decrease in sales,
will be immediately analyzed and experimented with and noted
that something is not done correctly. Thus, an attitude of
defeat will never exist.
Individual energy indeed motivates this business, where
enthusiasm, conviction and the spirit of enterprise of your
supervision and personnel will be essential keys for the
achievement of success. If the activity of this business is
taken with a spirit of sportsmanship in the widest sense of the
word, then important qualities like the will, effort, humility
and competitiveness will come to the surface.
Thanks to the activity of this business very good social
relationships will emerge that can increase your perspectives
and become a key to open doors that you would not be able to
glimpse until later. For example, the contact with important
persons, a conversation with persons who are very creative and
provide valuable advice; the appearance of contracts, sales or
relationships to people in government or the town hall, as well
as progressively building a loyal and select clientele. This
doesn't mean to have an exclusive client circle, but to offer
something that is good in order to attract what is good, and to
refrain from fraud and trickery.
Respect is another element for the right operation of your
business. In fact it will be one of the fundamental
characteristics of it: mutual respect among the personnel, with
the client, in directing or managing your staff. Dignity,
exoneration and openess promotes high human relationships and
causes the public to focus especially on your business, and the
clients will be motivated to be loyal to you. The clientele will
know that in your company they will find serious, professional
and warm dealings, and at the same time some impartial and
objective advice with the knowledge that everything aggreed upon
will be fulfilled. In other words, the fundamental golden rule
is going to be that "your word is as good as your signature".
In sales, one of the greater resistances on the part of the
consumer at the time of buying is distrust, and one of the
greater factors that causes the client to break with your
establishment is the feeling of being defrauded. To obtain a
subtle balance, sincerity and formality is necessary; clearly
explaining the advantages and disadvantages of each one of the
products and services that are offered. Neither is it good to
excessively increase the expectations of the client, nor to give
a sense of inadequacy or lack of conviction about the qualities
of the product other than what you want to sell. An open and
realistic position protects you from possible claims or
complaints from your clients.
If you are the owner or one of the owners of a business opened
during these dates, you don't have to be afraid of exercising
your authority, but should avoid a conceited attitude, being
arrogant and bragging. Consider yourself worthy, but not
arrogant, sure of yourself, but not boasting, and have trust in
your circumstances, but don't be excessively pretentious in your
position. If you become aware of your abilities as manager or
director, you will see that the creativity and energy existing
in your business will be remunerated. See the commercial
activity, enterprise or business as an energy exchange with the
environment and also as an excellent opportunity to perfect
itself, to express your creative abilities, and to develop
aspects of your personality that up until now were in the state
of potential. With this philosophy you will observe that the
control, success and expansion of a business are bound to the
right and conscious managing of your own energies. In other
words, a balanced position results in balance, polite authority
obtains maximum results, and plans in accordance with reality
generate successful and auspicious circumstances. Express the
best of yourself and you will prove that life at no time is
going to fail you. In other words, any creative and industrious
energy will always bring the same in return.
Apr 29, 2003 11 PM(Apr 28, 2003 to May 1, 2003) Mars Sxtil MC
MARS SEXTILE MC
INTENSITY: 2
A business opened during these dates is labeled with great
dynamism and capacity to struggle. Neither the owners, nor the
agents, or the personnel are intimidated by unfavorable
circumstances. Because of the existing assertiveness and ability
to respond, difficulties are surpassed quickly and generally
lead to success. These spontaneous decisions have nothing to do
with lack of discipline or doing things haphazardly. To the
contrary, this business is characterized by following a very
clear and defined path with very specific objectives outlined
beforehand. There is the ability to make decisions on the spur
of the moment, but without losing sight of the reference or goal
that is very clear in the forefront.
It is well known that competition is tough and that the price is
dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or a
tendency to conform will never exist, and indecision has no
meaning in this business.
The force of this business lies in its capacity to struggle,
which never should be understood as aggressiveness, but more as
competitiveness. Wanting to be a leader by your own merits and
standing out from others is no sin. To the contrary, the one who
takes the initiative is the one who gains. In that way the
clients observe that the personnel and managers of the business
are trying their best to satisfy their needs, always procuring
that it will be in the most rapid and direct way possible. Many
clients probably patronize this establishment because at others
they find too many arrears, certain incompetence or lack of
definition. On the other hand, in your company they find quick
solutions and immediate service. Everyone gains when the
relationship with clients is direct, exonerating, energetic,
professional and very clear with respect to commitments. In this
connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company,
including the quality, price, guarantee on parts or maintenance
requirements, etc. If from the beginning the seller clearly
outlines the characteristics, conditions, advantages and
disadvantages of the product to the clients, mutual confidence
is earned.
Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality of
things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very
probable that he will turn around and is gone. However, if the
seller of the product in question is transmitting confidence,
security and enthusiasm, there is a much better chance that a
spark will emerge that will motivate the buyer to decide on the
acquisition of the goods or service. The clients also appreciate
fast service on items requested that are momentarily out of
stock. Though it may seem strange, many times the seller may
unconsciously generate problems or obstacles for himself or his
client. This, however, will absolutely not occur in this
business, since the owners as well as managers and the personnel
have a very clear idea of what they want and how to communicate,
therefore there is no dubiousness or greater complications. Your
philosophy is to make everything easy so that the buyer can
easily make up his mind.
Finally, one must mention as key factor of this business its
ease at the time of assuming risks. That is to say, the
mechanism of the entire business as formed by the owners,
managers and personnel will not resent it when it becomes
necessary to accelerate the pace of activity, even when
attempting to initiate an expansion that involves a certain
risk. To the contrary, the new goals, and putting them ahead of
other objectives, turn out to be a stimulus for the group of
people that participate in the project. Therefore, motivation is
fundamental here. In other words, everyone on the payroll should
be advanced in direct relationship to their contributions, for
their effort in favor of the business and their ability to
resolve the daily problems.
May 26, 2003 8 AM(May 25, 2003 to May 27, 2003) Sun Sxtil MC
This astrological influence (Sun Sxtil MC) also occurred on Jan
25, 2003 (peak date). Please refer to this date.
June 26, 2003 5 PM(June 25, 2003 to June 27, 2003) Sun Sqr MC
SUN SQUARE MC
INTENSITY: 2
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed.
This does not mean that it will be impossible to surpass these
difficulties, since we are speaking of an "intensity" of force
that is not excessively detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the
professional or commercial activity probably is born with some
pretensions and great exaggeration. However, its position in
society will be weak and this will cost this establishment or
professional activity its renown, prestige or consideration with
the public. As the saying goes: "all that glitters is not gold".
This means that the business in question can have too great of a
facade and appearance, but for the most part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since
insufficient provisions were made and too many things were
assumed, problems will start to develop later.
Second, in dealing with clients, you may be too arrogant and
inconsiderate of them. This will cause them to shy away at the
time of making a decision to purchase. The same applies when
your company fails to explain possible errors or to recognize
the rights of the customer, even when it is the mistake of a
company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of
things being sold, which hurts the selling relationship and the
client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice in
the loyalty of the clientele toward the business and toward the
products, services or brands that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional
enterprise is not in tune with your location or the fad of the
moment. It could turn out to be a business of egocentric
character; that is to say, the activity has been designed, an
investment plan has been achieved, and things have been made to
function for the pleasure and personal satisfaction of the
owners. There may be a misconception that what you like, others
will like. However, this is not so and shows a real lack of
research in the preferences of the potential or current market
toward which you want to direct your business. Or you may want
to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is
difficult. To secure the quality and appearance you seek, it
would be preferable to establish a marketing approach where the
policy of the business is directed to a specific sector of the
population. But if you plan on covering all of the market, the
personality or definition of your business probably will be so
ambiguous, mixed or undefined with the marketing of your product
or service that few persons will identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous.
However, these decisions or rectifications should not be made
too quickly, since the typical mistake of some businesses is
trying one approach after another before realizing that the
previous one has not worked out. This, as seen by the public,
supposes an image of insecurity and of the fact that the company
or its owners do not know what they want. Because of this, the
decisions of change should be made very deliberate and with an
adequate developing process. That is to say, seeing all the
particulars of the case, submitting the ideas or the plans to
test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to
listen to the clients and to observe their comments as valuable
and interesting keys, and to improve the perspective or the
approach of the business accordingly. To know how to listen can
be an essential key to rectifying and improving the situation.
July 11, 2003 (July 3, 2003 to July 19, 2003) Sat Sqr MC
SATURN SQUARE MC
INTENSITY: 7
A business started during these dates is characterized
fundamentally by long term planning, but also by a slow and very
laborious development. That is to say, no loose ends are left
and in general everything is tried and preset beforehand.
Logically, when reality sets in, we find out that this is not
always possible. Obviously, logic and planning serve as a
control to keep possible random factors at minimum, but this
will not always avoid emergency situations that had not been
anticipated. The first advice for this business is to avoid
inflexibility at all cost, especially in plans of procedure,
since it is very probable that reality marks its own step and
that one has to adapt to it. An excessive zeal for planning as
well as routine cause a lack of motivation, since the persons
that participate in the business (managers or personnel) do not
have sufficient freedom to develop their creativity. The owners
have to make sure that everything is under control, but
shouldn't let things become so "stiff" that it diminishes the
contributions or creativity of the personnel.
The first thing one must work on is attempting to maintain
motivation at all cost, since the periods of completion of the
objectives probably are going to be longer than had been
anticipated. This could induce a pessimistic attitude in the
owners and managers including the personnel. A series of
obstacles of various or bureaucratic nature and arrears in daily
matters, such as missing merchandise receipts from the
suppliers, poor response of the clients to advertising, or
similar factors may appear. However, this should absolutely not
discourage you, since through an objective and practical
analysis of the situation it is very possible to solve the
matter, always remembering to take those small stumbles as
teachings or the key that reality is trying to express. Thus, if
there is sufficient objectivity, if things are taken
philosophically, and if there has been flexibility before the
occurrence of the circumstances, without a doubt some fruits
will be reaped.
This is a business in which the pace is slow and deliberate.
Putting the feet firmly on the ground, taking one step at a
time, and once a firm ground is set, continuing with the
following movement. It is fundamental to begin with one concrete
thing and finish it, then start another one and finish it, thus
working successively. In this way you will progress with each
step and through this will be able to see that little by little
things are going to accelerate and cause a certain stagnation to
cease. Even though this is not a business of strong or
accelerated pace, it has the great advantage of being able to
advance considerably through concentration. That is to say, it
is good to specialize and concentrate, above all, on what you
wish to obtain, at the same time rejecting what is old, what
doesn't work, or simply what requires too much effort and
doesn't promise any fruits. One has to develop a basic instinct
for knowing how to use one's energy and effort efficiently and,
in fact, how to utilize precious time, which actually is worth
more than gold. That is to say, the key is found in controlling,
allotting and planning for unexpected factors.
Furthermore, saving at the time of investing or buying is one of
the essential elements in this business. There is no margin for
indebtedness without good reason or to go into debt with more
than one account without having adjusted the budget previously.
However, one must not make the mistake of thinking that expenses
have to be cut everywhere indiscriminately. There are matters in
which no sacrifices can be made, as for example the external
image, the training of the personal, or simply a sense of
abundance that any business must have before the public. One
must take into account that money attracts money and wealth
attracts wealth, where a poor image doesn't help to lift the
wings of a business. This does not mean that the decorative
element is the key to success; exactly the opposite, as clients
find nothing more important than efficiency, dedication and
practical solution to their concrete needs. Anything else is
certainly of less importance.
The human factor should never be overlooked in this business,
since an excessive zeal for control, seriousness or insistence
on the responsibility of everyone can cool the interpersonal
relationships within this company. Because of this, it is
advisable to have social activities now and then or to have a
more relaxed intervention between directors and the personnel to
encourage greater mutual confidence.
The keynote of this business is serious, sober and disciplined,
and in dealing with clients an effort will be made to encourage
tolerance, honesty and sincerity. It is possible that the
external image of this business will be rather gray, and in some
cases this may not motivate certain people or potential clients
to approach the premises. To give a happier, more lively
appearance to the environment and the inside of this business
certainly would be very advantageous, since this makes people
more attracted toward the establishment. To obtain this, you
don't have to go overboard, nor is it necessary to change the
premises or to incur excessive expenses. Simply make your
business more attractive for potential clients and also more
agreeable and amicable for those within. This, without a doubt
will benefit everyone.
July 28, 2003 4 AM(July 27, 2003 to July 29, 2003)Sun Trine MC
SUN TRINE MC
INTENSITY: 2
The Sun is the symbol of the day and of light, and a business or
commercial activity started on this day is especially able to be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything is
put up front. One of the strong points of this business is going
to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially
faithful. If you continue this golden rule and at all cost avoid
dishonesty, unclear points, deceptive sales, or concealing
certain defects of the product from the clients, then you will
obtain maxima results.
One also must take into account that the Sun represents the
creation, the creativity, the sublimation of energies and to a
certain degree art, which makes this a very auspicious time to
begin an activity or investment in one where aesthetics, force,
energy and vitality of the idea will be central elements.
If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a
higher quality than average. Therefore, besides the first
characteristic - sincerity of sales - we come to the second
essential key of this business: the quality and nobility of the
environment. It is not necessary to adorn your business with
overly expensive decorations. Take under consideration that for
the client the environment of the local or the decorative
elements are not as important as the quality of the purchase. To
be successful with your business it is essential to be able "to
support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that offer
a greater guarantee and procure to market products of quality
and recognized prestige. This is not so much a large business or
one in which basically inexpensive things are prevailing. On the
contrary, the most advantageous and right approach for an
establishment opened during this time is to encourage
distinction, confidence in the product and the best of the
materials that are used.
As third fundamental element could be mentioned the dynamic
force that is going to be in the life of your business. It
consists of extroversion, sociableness and an impeccable image.
You as well as your personnel should emphasize the need to
encourage the prestige of the business. To attain this, the
dealings with clients have to be confident, noble, respectful
and at the same time warm. In other words, the image, presence
and dignity in dealing with the clients will be fundamental,
since only this will be able to generate a competent environment
and selling relationship. It will be conscientious and makes
your personnel aware of the importance that involves the act of
purchasing or selling, which product or service it will be, or
the idea that is tried. See it as an energy exchange, as a
subtle commitment to the person with whom you exchange your
forces and to a certain degree your will. Always let the clients
be fully aware of their decision and help in a professional way
to establish the right approach, application and use of their
purchases. An erudite manner, expansive, well informed and
optimistic in dealing with people is what allows you to reach
that so essential factor called reputation. Furthermore, never
hire personnel that, by apparently being less expensive, in
reality may not have a real vocation or individual sense of the
work they do. If they transmit discouragement, lack of
conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.
Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not
necessarily a leader in sales, but in quality, service, personal
dealings and giving attention to the clientele.
For example, it is a time suited to open a business that has
contact with the public, such as the government, the town hall
or the like. Also, the premises have to be as visible as they
can be, and if this is not possible, social contacts will be
very important, since they will open doors to the business.
Sep 28, 2003 5 AM(Sep 27, 2003 to Sep 29, 2003) Sun Oppos MC
SUN OPPOSITION MC
INTENSITY: 1
A business or investment started during these dates has certain
elements against it that have to be considered and analyzed.
This does not mean that it will be impossible to surpass these
difficulties, since we are speaking of an "intensity" of force
that is not excessively detrimental.
To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the
professional or commercial activity probably is born with some
pretensions and great exaggeration. However, its position in
society will be weak and this will cost this establishment or
professional activity its renown, prestige or consideration with
the public. As the saying goes: "all that glitters is not gold".
This means that the business in question can have too great of a
facade and appearance, but for the most part, mistakes are made.
The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since
insufficient provisions were made and too many things were
assumed, problems will start to develop later.
Second, in dealing with clients, you may be too arrogant and
inconsiderate of them. This will cause them to shy away at the
time of making a decision to purchase. The same applies when
your company fails to explain possible errors or to recognize
the rights of the customer, even when it is the mistake of a
company you deal with.
The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of
things being sold, which hurts the selling relationship and the
client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice in
the loyalty of the clientele toward the business and toward the
products, services or brands that it promotes.
The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional
enterprise is not in tune with your location or the fad of the
moment. It could turn out to be a business of egocentric
character; that is to say, the activity has been designed, an
investment plan has been achieved, and things have been made to
function for the pleasure and personal satisfaction of the
owners. There may be a misconception that what you like, others
will like. However, this is not so and shows a real lack of
research in the preferences of the potential or current market
toward which you want to direct your business. Or you may want
to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is
difficult. To secure the quality and appearance you seek, it
would be preferable to establish a marketing approach where the
policy of the business is directed to a specific sector of the
population. But if you plan on covering all of the market, the
personality or definition of your business probably will be so
ambiguous, mixed or undefined with the marketing of your product
or service that few persons will identify with it.
The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous.
However, these decisions or rectifications should not be made
too quickly, since the typical mistake of some businesses is
trying one approach after another before realizing that the
previous one has not worked out. This, as seen by the public,
supposes an image of insecurity and of the fact that the company
or its owners do not know what they want. Because of this, the
decisions of change should be made very deliberate and with an
adequate developing process. That is to say, seeing all the
particulars of the case, submitting the ideas or the plans to
test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to
listen to the clients and to observe their comments as valuable
and interesting keys, and to improve the perspective or the
approach of the business accordingly. To know how to listen can
be an essential key to rectifying and improving the situation.
Nov 27, 2003 8 AM(Nov 26, 2003 to Nov 28, 2003) Sun Trine MC
This astrological influence (Sun Trine MC) also occurred on July
28, 2003 (peak date). Please refer to this date.
Dec 24, 2003 4 PM(Dec 22, 2003 to Dec 26, 2003) Mars Conj MC
MARS CONJUNCT MC
INTENSITY: 3
A business started during these dates is characterized, among
others, by the practice of going directly to the point. This
means that the fundamental basis of this establishment is to
wait on the customer as rapidly, efficiently and directly as
possible to avoid endless waiting and doubts at the time of
choosing. The good reputation this business can acquire among
the public is based on giving quick responses and satisfaction
to the needs and problems of the clients, which implies an
exemplary, direct, exonerating and spontaneous relationship
between the sales person and the client.
The foregoing is accompanied by a high sense of competitiveness
of the owners, managers and personnel of this company or
establishment. They want to be among the first of the region and
when this it is not possible, want to rise above others in
concrete aspects: quality relationships, attractive prices, fast
delivery of requests or quick completion of the work, safety and
guarantied sales, etc. When the owners or managers of the
business determine that it is not possible to be the first in
absolute terms, they will try to reach it in given areas, which
could make them very appreciative on the part of the public and
the clientele. That is to say, "being better in giving attention
to the clients" or "being better by fast deliveries" or in
maintenance, assortment, etc.
If the business is competitive at the time of offering a
specific presentation or service to the clients, clients will
recognizes it and notice that their need can be completely
satisfied by your company. The assurance and self-confidence in
the work being done is essential on the part of owners, managers
and personnel, since this will be transmitted to the client and
will motivate or enthuse them at the time of making a purchase.
However, if the owners and directors are excessively demanding
toward their colleagues, it can generate a certain atmosphere of
tension in the working environment. In other words, the pressure
of those who give the orders to those who have to fulfil them
can become high at given times. You also should take care not to
force your assistants, since this could in time generate
annoying situations among the staff, subordinates or the
managers. It is crucial that above all a climate of mutual
confidence and respect is maintained, and that that environment
will not only be apparent or aimed toward the future, but also
must come from within.
Flexibility is another essential element for the smooth running
of your business. The owners or directors require flexibility
upon conveying their objectives to the personnel. If they are
rigid or want to inculcate too much discipline, tension could be
generated. Because of this, communication is important. It would
be wise to disclose the objectives or goals everyone has to
fulfill and post them beforehand to make it possible for the
staff to express their points of view so that their suggestions
may be taken into account. This brings a flexible climate of
authority and any proposals coming up will be well interpreted,
understood and taken as their own on the part of those that have
the mission to fulfil them.
What is essential in this business is, in fact, the enthusiasm
and motivation on the part of the owners and managers as well
the personnel and, of course, with respect to the clients. To
generate enthusiasm and motivation in the client is what induces
them to buy. But you have to be careful not to generate too much
expectation, for the client will be very disillusioned when he
discovers that the benefits were not as great as he was lead to
believe.
Another essential characteristics of this business is your
ability to take risks, which certainly is a virtue, provided it
will be to the right extent. When making decisions, it is
advisable for the owners to stop or delay a bit, since after
beginning to work and being in the middle of the action it is
more difficult to make rectifications. Because of this, it is
recommendable to check out each step and to have a well detailed
and calculated plan of action, such as you would find in
military strategy. However, in this business there is a tendency
to rely too much on quick decisions and spontaneous
rectification. This has its advantages, provided that the lines
of skill are decisive and have been previously considered,
because otherwise you could make the mistake of making
corrections on the spur of the moment and give a sense of
inconsistency or insecurity to others. Therefore you should take
time with your decisions and make sure that every important
action will be sufficiently matured, otherwise unforeseen and
relevant drawbacks could emerge. For example, the competition
could be greater than expected, or the market could be more
difficult to penetrate than you assumed beforehand.
A desirable middle ground would be taking risks, but those
possible risks should be studied and calculated beforehand, and
besides that you have to take into account the imponderable
factors. These are a series of circumstances that generally
emerge unexpectedly and to which one must devote significant
effort, but it is almost impossible to anticipate them
beforehand. If too many risks are taken, these imponderable
factors can appear and cause to reconstruct the mechanism of
your business.
Dec 26, 2003 9 PM(Dec 25, 2003 to Dec 27, 2003) Sun Sqr MC
This astrological influence (Sun Sqr MC) also occurred on June
26, 2003 (peak date). Please refer to this date. |
