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Reading about the future (or the past) of someone famous is not nearly as interesting as reading about you and your future. Is it? The sample below shows its potential value, but with the complete and personalized report, you get the full view of your future. Whether for you or for someone who needs it, this report alerts you to what you should know to get the most out of what lies ahead.

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Business Forecast for

                           Jane Fonda

                        December 21, 1937
                             9:14 AM
                       Manhattan, New York

                December 28, 2001 - June 28, 2002

Your Business Forecast begins on the following page. If the time
period for an interpretation is, for example, given as "Apr 1,
1997 (Feb 15, 1997 to May 15, 1997)", then it starts in
mid-February, reaches greatest intensity around April 1, and
ends in mid-May. The first date listed is the time when the
influence has reached maximum strength; we can call this date
the "peak date". The influence starts on the beginning date,
gradually increases in strength until the peak date is reached,
and then it gradually fades out until the ending date is
reached.

You may also notice that the same interpretation shows up
periodically during the year; this is not unusual. To eliminate
redundant interpretations, you may be informed that the
astrological influence also occured earlier and that you should
refer back to the previous occurrence of this interpretation.

At the top right margin after the dates, the abbreviated names
of the aspects and the two factors involved are given. For
example, "Jup Sqr MC" means that during the given dates
"transiting Jupiter" is squaring your "natal Midheaven". That is
to say, the first factor that appears is always the transiting
planet (present position of the planet in the zodiac), while the
second component of the pair is "natal", or the position it was
in the zodiac at your birth. Also, the Midheaven (MC) is the
apex or beginning of the 10th house.

At the beginning of each interpretation the complete name of the
aspect and the two factors involved are given in capitalized
letters. As before, the first planet is in "transit" while the
Midheaven is "natal". Below it, the INTENSITY of the aspect is
indicated in a scale from 1 to 10. That is to say, an aspect
with an influence of 1 is very weak and may not even be noticed.
On the other hand, an influence of 10 is very powerful. We can
consider aspects with an intensity of 8, 9 or 10 VERY STRONG, 6
or 7 STRONG, 4 or 5 AVERAGE, DECREASING at 2 or 3 and VERY WEAK
at 0 or 1.

This report outlines the aspects between the transiting planets
on one hand, and the apex or beginning of the 10th house in the
natal chart on the other. Traditionally, besides the ten
astrological planets (Sun, Moon, Mercury, Venus, Mars, Jupiter,
Saturn, Uranus, Neptune and Pluto), two points in the chart are
considered very important. The first is the Ascendant or
beginning of the 1st house, related to the personality and
appearance of the individual. The second is the Midheaven or
apex of the 10th house, connected with the materialization of
goals and initiatives, as well as professional success and
social recognition. The Midheaven represents the aims or goals
and the desire for concrete action. Therefore, the astrological
aspects that affect the Midheaven are important in choosing the
right time to start a business, commercial or professional
initiative.

First, this report is based on the birth date of the owner,
founder, or major associate of the business in question. In case
there is more than one relevant associate, it is advisable to
consult the Business Forecast for the second associate as well.

Second, to obtain this report, the party should provide an
approximate time for the business to be opened. The report then
will give relevant dates for the most advantageous and least
desirable time to proceed with it. In case there is more than
one owner, it would be ideal to locate a date in both forecasts
that may have positive aspects or, at least, that neither have
disharmonious aspects.

But one might question the date one must consider. Does it
constitute the date the corporation was formed, the day on which
the license was obtained, the day the premises were rented, or
the moment in which the toast was made? The answer is very
simple. The date of astrological validity is the one on which
the business started to serve the public. This is the real
"birth" of the business, while everything else constitutes the
period of "gestation" of that enterprise.

As a rule, it can be said that the best time for opening a
business, in order of strongest to weakest influence, is the
following (a higher intensity indicates greater influence):
Existence of a TRINE (strong harmonious aspect) between a planet
and the Midheaven; Existence of a CONJUNCTION (neutral aspect)
between a beneficial planet and the Midheaven (only Jupiter
conjunct MC can be considered here); Existence of a SEXTILE
(mild harmonious aspect) between a planet and the Midheaven;
Existence of a CONJUNCTION (neutral aspect) between a planet
(except Jupiter) and the Midheaven.

On the other hand, the most problematic dates for founding a
business, in order of strongest to weakest influence, are the
following: Existence of a SQUARE (strong disharmonious aspect)
between a planet and the Midheaven;  Existence of an OPPOSITION
(mild disharmonious aspect) between a planet and the Midheaven.

In any case, as this is not a report of determination but only
orientation, the explanations of the "squares" and "oppositions"
give advice and practical solutions for the businesses that may
have started during some of these dates. This is especially
useful for those that already have opened their business and
read this report to find out what astrological aspects were in
effect at the time they started their business. In case of
harmonious aspects (trines and sextiles) suggestions are also
given on how to obtain the maximum benefits of that astrological
influence.

Lastly, it can be said that the "peak dates" possess the purest
influence. It is recommended to make use of the harmonious peak
dates, if possible. Thus, the mixture of influences is avoided
in case there is more than one aspect during given days.

Tropical/Placidus   NATAL CHART

Calculated for time zone 0 hours 

Natal positions:
Sun=29SA19   Moon=22LE00   Merc=15CP34    Ven=18SA39   Mars=29AQ53 
Jup= 0AQ19    Sat=28PI42    Ura=10TA02    Nep=21VI09    Plu=29CN37 
Asc=28CP19     MC=21SC40 

PLANET-TO-PLANET SELECTIONS
Natal: Sun Moon Merc Ven Mars Jup Sat Ura Nep Plu Asc MC
Transiting: Sun Merc Ven Mars Jup Sat Ura Nep Plu
            ASPECT          ORB                 ASPECT          ORB
Conj  (  0 deg 00 min) 1 deg 00 min Oppos (180 deg 00 min) 1 deg 00 min
Sqr   ( 90 deg 00 min) 1 deg 00 min Trine (120 deg 00 min) 1 deg 00 min
Sxtil ( 60 deg 00 min) 1 deg 00 min 
Dec 12, 2001         (Aug 20, 2001 to Jan 5, 2002)    Ura Sqr MC

URANUS SQUARE MC

INTENSITY:  8

A business established during these dates is characterized by
having a strong originality, which could turn into eccentricity,
if carried to the extreme. It generates peculiar pursuits and
unforeseen changes in the life of this company, which are not
easily controllable.

This business clearly is different from the rest of the
establishments of the same type in the region. Above all, from
the first moment on the owners intended that the characteristics
of the business, the type of products or services that it
markets, the presentation of the same, the decoration and, as a
rule, the organization, will have innovative, attractive and
peculiar characteristics. All of this obviously is based on the
inventiveness of the owners or founders and is strengthened by
the principle that their business will be something different
and modern. This, logically, is difficult, if it is carried to
the limits, which would mean introducing trends that are too
fanciful or different with respect to the competitors. Thus, if
this happened, part of the public would tend to see this
business as too picturesque, which not necessarily guarantees
that they are going to approach you as clients.

There is the risk that many of those initial positions of
progress, modernization and originality simply remain a utopia,
since the ideas are too far out. What happens is that the mind
of the owners or founders works too fast and although they view
things clearly, at the time of putting them into practice, they
frequently clash with the daily circumstances. Then it is
noticed that reality is much slower than initially was
anticipated, and what is referred to as the time factor is
revealed. The initial position of the business probably had been
very strong, potent and explosive, thinking to have a glowing
take-off in the operation, however, this will not come about as
had been anticipated. To establish a business during these dates
requires a great capacity for realism and, in that way, being
able to materialize the original plans and designs that have
been prepared for. It is preferable to begin one thing and not
be concerned about another new one before the first one was
thoroughly finished and its practical results evaluated. In
other words, there is a risk of acting by bursts or take-offs,
apparently relying on "intuition", which isn't always
infallible.

It is advisable that the owners or managers of the business
never make decisions in moments of stress, edginess or haste,
since that could suppose an overly erratic way of performance.
It certainly is good to have the ability to make decisions on
the spur of the moment, but doesn't mean that everything should
be left to spontaneous and free decisions. To achieve success in
this business, above all, organization and discipline from day
to day is required.

Another problem to consider is that the strategies, the daily
meetings, and also the motto that is transmitted to the
personnel is too intellectualized, that is to say, the positions
are nice, idealistic and well designed, but this doesn't mean
that at the time of putting them into practice they will be
applicable. It is necessary to be more concrete, more specific,
more realistic and more organized in the utilization of time, so
that in this way a good idea will be followed by the right
application and success.

It is essential to use reason and common sense in making
decisions and a practical plan of action. The owners and
managers certainly have great ability for this and need to be
relaxed, to take things calmly and to think each point through
sufficiently, in order to obtain greater significance, prudence
and soundness in their positions. This business has the ability
to reflect, is rapid, dynamic and frisky, but needs to focus
better and to be more specific in decisions and concrete mottos.
This allows the frantic pace, in which this business sometimes
is immersed in, to gradually being controlled.

Another important factor to be cultivated is communication on
all levels. Not only the communication of the business itself,
for example the exchange of words with the clients, but also the
communication within the bosom of the company. It is vital in a
business under the influence of Uranus that the work meetings
and the personal contact between managers and personnel, as well
as among the personnel, will be frequent and in a friendly
manner. If the level of communication is kept up, the
coordination in the company and its different levels will
increase, which will produce interesting short term gains, even
if is tried in a very small company of only three or four
people. It is necessary to avoid coldness in the interpersonal
relationships within the company, as well as in relationship to
the public. In the last case it is tried to give personalized
treatment to each client. Occasionally it may seem that the
clients only seek to buy a simple product, but the psychological
component is fundamental at the time of purchase and,
especially, in choosing the establishment. Because of this, it
is strongly recommended that the persons dealing with the public
are trained sufficiently to give concrete, specific and
motivational responses to the individual needs of each client.

The owners or proprietors occasionally can make the mistake of
detaching themselves excessively from the business, which in
principle will not have good results. They don't want to be tied
to the company, perhaps to develop other activities
simultaneously. This generally results in problems, since events
could occur that were not anticipated and that require their
attention again. In this case we can certainly say that "too
many irons in the fire lies in the mind of the beholder", which
will be a business that will require a great deal of personal
attention on the part of those that have put it under way.
Sometimes the owners will think that simply contracting someone
with good training or good specialization will be sufficient to
carry on. However, this type of personnel frequently operates on
a theoretical level, but at the time of practice they show a
lack of experience, and the owners will have to return to take
charge of the situation in order to obtain the success wanted.


Jan 7, 2002      1 PM(Jan 6, 2002 to Jan 8, 2002)  Mars Trine MC

MARS TRINE MC

INTENSITY:  3

A business opened during these dates is labeled with great
dynamism and capacity to struggle. Neither the owners, nor the
agents, or the personnel are intimidated by unfavorable
circumstances. Because of the existing assertiveness and ability
to respond, difficulties are surpassed quickly and generally
lead to success. These spontaneous decisions have nothing to do
with lack of discipline or doing things haphazardly. To the
contrary, this business is characterized by following a very
clear and defined path with very specific objectives outlined
beforehand. There is the ability to make decisions on the spur
of the moment, but without losing sight of the reference or goal
that is very clear in the forefront.

It is well known that competition is tough and that the price is
dictated by the demand of the public or society. To penetrate
the complex interest, trends and preferences of the public, it
is essential to develop a personal stamp and a very defined line
in the industrial or commercial activities or services that are
being offered. This is called efficiency, going directly to the
point, or simply giving practical solutions to the problems and
needs of the clients. A business opened or started during these
dates is going to have all of these qualities. Passiveness or a
tendency to conform will never exist, and indecision has no
meaning in this business.

The force of this business lies in its capacity to struggle,
which never should be understood as aggressiveness, but more as
competitiveness. Wanting to be a leader by your own merits and
standing out from others is no sin. To the contrary, the one who
takes the initiative is the one who gains. In that way the
clients observe that the personnel and managers of the business
are trying their best to satisfy their needs, always procuring
that it will be in the most rapid and direct way possible. Many
clients probably patronize this establishment because at others
they find too many arrears, certain incompetence or lack of
definition. On the other hand, in your company they find quick
solutions and immediate service. Everyone gains when the
relationship with clients is direct, exonerating, energetic,
professional and very clear with respect to commitments. In this
connection, it is very important that the client always
understands the terms of the negotiation, that is to say, what
to expect of the product or service as well as the company,
including the quality, price, guarantee on parts or maintenance
requirements, etc. If from the beginning the seller clearly
outlines the characteristics, conditions, advantages and
disadvantages of the product to the clients, mutual confidence
is earned.

Simultaneously, the client always appreciates knowing that the
person who is going to provide a product or service is honest,
trustworthy and enthusiastic about the excellence and quality of
things he/she is trying to market. Obviously, if the client
observes a degree of insecurity in the seller, it is very
probable that he will turn around and is gone. However, if the
seller of the product in question is transmitting confidence,
security and enthusiasm, there is a much better chance that a
spark will emerge that will motivate the buyer to decide on the
acquisition of the goods or service. The clients also appreciate
fast service on items requested that are momentarily out of
stock. Though it may seem strange, many times the seller may
unconsciously generate problems or obstacles for himself or his
client. This, however, will absolutely not occur in this
business, since the owners as well as managers and the personnel
have a very clear idea of what they want and how to communicate,
therefore there is no dubiousness or greater complications. Your
philosophy is to make everything easy so that the buyer can
easily make up his mind.

Finally, one must mention as key factor of this business its
ease at the time of assuming risks. That is to say, the
mechanism of the entire business as formed by the owners,
managers and personnel will not resent it when it becomes
necessary to accelerate the pace of activity, even when
attempting to initiate an expansion that involves a certain
risk. To the contrary, the new goals, and putting them ahead of
other objectives, turn out to be a stimulus for the group of
people that participate in the project. Therefore, motivation is
fundamental here. In other words, everyone on the payroll should
be advanced in direct relationship to their contributions, for
their effort in favor of the business and their ability to
resolve the daily problems.


Jan 12, 2002     2 AM(Jan 11, 2002 to Jan 13, 2002) Sun Sxtil MC

SUN SEXTILE MC

INTENSITY:  1

The Sun is the symbol of the day and of light, and a business or
commercial activity started on this day is especially able to be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything is
put up front. One of the strong points of this business is going
to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially
faithful. If you continue this golden rule and at all cost avoid
dishonesty, unclear points, deceptive sales, or concealing
certain defects of the product from the clients, then you will
obtain maxima results.

One also must take into account that the Sun represents the
creation, the creativity, the sublimation of energies and to a
certain degree art, which makes this a very auspicious time to
begin an activity or investment in one where aesthetics, force,
energy and vitality of the idea will be central elements.

If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a
higher quality than average. Therefore, besides the first
characteristic - sincerity of sales -  we come to the second
essential key of this business: the quality and nobility of the
environment. It is not necessary to adorn your business with
overly expensive decorations. Take under consideration that for
the client the environment of the local or the decorative
elements are not as important as the quality of the purchase. To
be successful with your business it is essential to be able "to
support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that offer
a greater guarantee and procure to market products of quality
and recognized prestige. This is not so much a large business or
one in which basically inexpensive things are prevailing. On the
contrary, the most advantageous and right approach for an
establishment opened during this time is to encourage
distinction, confidence in the product and the best of the
materials that are used.

As third fundamental element could be mentioned the dynamic
force that is going to be in the life of your business. It
consists of extroversion, sociableness and an impeccable image.
You as well as your personnel should emphasize the need to
encourage the prestige of the business. To attain this, the
dealings with clients have to be confident, noble, respectful
and at the same time warm. In other words, the image, presence
and dignity in dealing with the clients will be fundamental,
since only this will be able to generate a competent environment
and selling relationship. It will be conscientious and makes
your personnel aware of the importance that involves the act of
purchasing or selling, which product or service it will be, or
the idea that is tried. See it as an energy exchange, as a
subtle commitment to the person with whom you exchange your
forces and to a certain degree your will. Always let the clients
be fully aware of their decision and help in a professional way
to establish the right approach, application and use of their
purchases. An erudite manner, expansive, well informed and
optimistic in dealing with people is what allows you to reach
that so essential factor called reputation. Furthermore, never
hire personnel that, by apparently being less expensive, in
reality may not have a real vocation or individual sense of the
work they do. If they transmit discouragement, lack of
conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.

Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not
necessarily a leader in sales, but in quality, service, personal
dealings and giving attention to the clientele.

For example, it is a time suited to open a business that has
contact with the public, such as the government, the town hall
or the like. Also, the premises have to be as visible as they
can be, and if this is not possible, social contacts will be
very important, since they will open doors to the business.


Feb 10, 2002     2 PM(Feb 9, 2002 to Feb 11, 2002)    Sun Sqr MC

SUN SQUARE MC

INTENSITY:  2

A business or investment started during these dates has certain
elements against it that have to be considered and analyzed.
This does not mean that it will be impossible to surpass these
difficulties, since we are speaking of an "intensity" of force
that is not excessively detrimental.

To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the
professional or commercial activity probably is born with some
pretensions and great exaggeration. However, its position in
society will be weak and this will cost this establishment or
professional activity its renown, prestige or consideration with
the public. As the saying goes: "all that glitters is not gold".
This means that the business in question can have too great of a
facade and appearance, but for the most part, mistakes are made.

The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since
insufficient provisions were made and too many things were
assumed, problems will start to develop later.

Second, in dealing with clients, you may be too arrogant and
inconsiderate of them. This will cause them to shy away at the
time of making a decision to purchase. The same applies when
your company fails to explain possible errors or to recognize
the rights of the customer, even when it is the mistake of a
company you deal with.

The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of
things being sold, which hurts the selling relationship and the
client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice in
the loyalty of the clientele toward the business and toward the
products, services or brands that it promotes.

The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional
enterprise is not in tune with your location or the fad of the
moment. It could turn out to be a business of egocentric
character; that is to say, the activity has been designed, an
investment plan has been achieved, and things have been made to
function for the pleasure and personal satisfaction of the
owners. There may be a misconception that what you like, others
will like. However, this is not so and shows a real lack of
research in the preferences of the potential or current market
toward which you want to direct your business. Or you may want
to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is
difficult. To secure the quality and appearance you seek, it
would be preferable to establish a marketing approach where the
policy of the business is directed to a specific sector of the
population. But if you plan on covering all of the market, the
personality or definition of your business probably will be so
ambiguous, mixed or undefined with the marketing of your product
or service that few persons will identify with it.

The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous.
However, these decisions or rectifications should not be made
too quickly, since the typical mistake of some businesses is
trying one approach after another before realizing that the
previous one has not worked out. This, as seen by the public,
supposes an image of insecurity and of the fact that the company
or its owners do not know what they want. Because of this, the
decisions of change should be made very deliberate and with an
adequate developing process. That is to say, seeing all the
particulars of the case, submitting the ideas or the plans to
test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to
listen to the clients and to observe their comments as valuable
and interesting keys, and to improve the perspective or the
approach of the business accordingly. To know how to listen can
be an essential key to rectifying and improving the situation.


Mar 12, 2002    10 AM(Mar 11, 2002 to Mar 13, 2002) Sun Trine MC

SUN TRINE MC

INTENSITY:  2

The Sun is the symbol of the day and of light, and a business or
commercial activity started on this day is especially able to be
developed in relation to the public. That is to say, a business
born during these days will have a special magnetism for people
who observe it from its beginning, since they will detect the
clarity and luminosity of the establishment, where everything is
put up front. One of the strong points of this business is going
to be maintaining its prices, always being direct and honest,
and dealing with very exclusive clients. Clients will appreciate
this sincerity and, because of this, will be especially
faithful. If you continue this golden rule and at all cost avoid
dishonesty, unclear points, deceptive sales, or concealing
certain defects of the product from the clients, then you will
obtain maxima results.

One also must take into account that the Sun represents the
creation, the creativity, the sublimation of energies and to a
certain degree art, which makes this a very auspicious time to
begin an activity or investment in one where aesthetics, force,
energy and vitality of the idea will be central elements.

If you think of opening a business during these dates, above all
there will be personal assurance that your products truly are
the best, that they are leaders in the market and present a
higher quality than average. Therefore, besides the first
characteristic - sincerity of sales -  we come to the second
essential key of this business: the quality and nobility of the
environment. It is not necessary to adorn your business with
overly expensive decorations. Take under consideration that for
the client the environment of the local or the decorative
elements are not as important as the quality of the purchase. To
be successful with your business it is essential to be able "to
support" those characteristics that the Sun in harmonious
position represents. For example, choose those things that offer
a greater guarantee and procure to market products of quality
and recognized prestige. This is not so much a large business or
one in which basically inexpensive things are prevailing. On the
contrary, the most advantageous and right approach for an
establishment opened during this time is to encourage
distinction, confidence in the product and the best of the
materials that are used.

As third fundamental element could be mentioned the dynamic
force that is going to be in the life of your business. It
consists of extroversion, sociableness and an impeccable image.
You as well as your personnel should emphasize the need to
encourage the prestige of the business. To attain this, the
dealings with clients have to be confident, noble, respectful
and at the same time warm. In other words, the image, presence
and dignity in dealing with the clients will be fundamental,
since only this will be able to generate a competent environment
and selling relationship. It will be conscientious and makes
your personnel aware of the importance that involves the act of
purchasing or selling, which product or service it will be, or
the idea that is tried. See it as an energy exchange, as a
subtle commitment to the person with whom you exchange your
forces and to a certain degree your will. Always let the clients
be fully aware of their decision and help in a professional way
to establish the right approach, application and use of their
purchases. An erudite manner, expansive, well informed and
optimistic in dealing with people is what allows you to reach
that so essential factor called reputation. Furthermore, never
hire personnel that, by apparently being less expensive, in
reality may not have a real vocation or individual sense of the
work they do. If they transmit discouragement, lack of
conviction, insecurity and apathy, it could certainly diminish
the halo of self-confidence that was considered as fundamental.

Briefly, this is a good time to begin any commercial activity
where the possibility of becoming a leader exists. Not
necessarily a leader in sales, but in quality, service, personal
dealings and giving attention to the clientele.

For example, it is a time suited to open a business that has
contact with the public, such as the government, the town hall
or the like. Also, the premises have to be as visible as they
can be, and if this is not possible, social contacts will be
very important, since they will open doors to the business.


Apr 1, 2002      2 PM(Mar 31, 2002 to Apr 3, 2002) Mars Oppos MC

MARS OPPOSITION MC

INTENSITY:  2

A business started during these dates is characterized above all
by impulse, initiative and excessive risk. There is a notable
capacity for obstacle careers, that is to say, to confront
problems and difficulties immediately, without ever doubting
your own ability. You have confidence in the possibilities of
your business and, generally, never become discouraged or
inhibited. Your goals or objectives are very clear and, although
some blunders or mistakes are made, your effort and inner energy
causes you to continue in spite of certain stumbling blocks.

This business needs to learn to keep its risks in check, because
if it relies too much on the ability to make spontaneous
decisions, it is quite possible that an overburden or certain
tension is produced in the dynamics of the business, as well as
the persons that are part of it: owners, executives and
underlings. It is necessary to avoid this, to stay within your
limits or in a delicate balance. It would be advisable to
reflect on your decisions so that the successive transactions
are not done blindly. When a specific plan is itemized and
calculated beforehand, the opportunities for success increase,
not only concerning better results, but also with respect to
squandering less energy.

If you don't follow this advice continuously, it is quite
probable that in time certain difficulties are prolonged or
enlarged. Because of this, you must always keep your cool and
above all practice common sense. Even if at given times your
activities will be frantic, it is essential to appraise the
performance of your establishment so that carrying out your
business can be moderated, balanced and firm. To the contrary,
if you act too cloddish and foolish, it is very possible that
your plans will not go as you thought. For example, the
competition could be greater than you had anticipated, or the
market toward which you wanted to direct your business will be
much more difficult to penetrate than you had expected, or the
time it took to obtain your objectives previously will be more
delayed than you had anticipated. If you always go to the limit
and some unforeseen element emerges that delays things, then the
business can really turn bad, since in your performance plan you
had not taken into account the factors called imponderable.

This business has the great advantage of having assurance and
confidence in its possibilities, as well as the motivation and
enthusiasm that exists in the original idea on the part of the
owners and managers. The motivation and self-confidence must be
shared. It is very important that a good labor rapport exists
and everyone is allowed to participate in the decisions, since
that is the only way that everyone understands their duty
perfectly. Because of this, it is crucial that the owners or
directors keep a cool head, because if you begin to lose your
patience or act tense or sharply, it could cause resentment
throughout your business. That is to say, those disharmonious
energies will also affect your personnel. If one must face a
difficult situation or if one must achieve an added effort, it
is developing respect in an environment, including
companionship. In that way, the people it has bearing on will be
integrated parts of the whole, will feel important and notice
that their efforts are being sufficiently valued. In this
respect it is very important that the owners or the persons
making decisions, at times of certain urgency or difficulty,
outline things very well before submitting them to subordinates.
It is necessary to be realistic about things and, logically, to
offer a motivation in the form of incentives, especially in case
an extra effort has to be made.

For the business to be successful it is important to achieve and
maintain prestige based on giving practical solutions, and rapid
and efficient attention to the problems and needs of the
clients. This requires a direct and exonerating relationship
between the sales person and client. Furthermore, the training
of all staff of the business should be up-to-date, having the
latest information and being able to answer any question. The
key is competitiveness. Although the company may not be the
absolute leader in its region, it clearly needs to underline
one, two or three concrete aspects that will serve as a frame of
reference for the clientele. Thus, for example, you could
project the rapid completion of the work, fast delivery of the
product, efficiency in maintenance or technical service, or a
good previous study about the needs of the clients, for then you
are able to satisfy them completely. On the other hand, an
exemplary relationship between sales person and client implies
that the expectations of the buyer will be realistic and at no
time exaggerated. It is necessary to provide sufficient
information to the client beforehand, so that he knows as much
as possible at the decision of purchase.

Finally, it is necessary to promote good relationships,
companionship and respect in the relationships, not only between
the sales person and the client, but also among everyone that
works in the company. Because of this, it is recommended that
social or cultural events are organized, or seminars, including
leisure activities. In that way friendship, confidence and
companionship is promoted and possible tense situations in work
relationships are softened. Furthermore, these can be releases
for them in the daily activities of the company.


May 12, 2002     2 PM(May 11, 2002 to May 13, 2002) Sun Oppos MC

SUN OPPOSITION MC

INTENSITY:  1

A business or investment started during these dates has certain
elements against it that have to be considered and analyzed.
This does not mean that it will be impossible to surpass these
difficulties, since we are speaking of an "intensity" of force
that is not excessively detrimental.

To begin with, one must understand that the biggest flaw in the
approach to the business is a superiority complex. Because of
the high expectations of the owners or founders, the
professional or commercial activity probably is born with some
pretensions and great exaggeration. However, its position in
society will be weak and this will cost this establishment or
professional activity its renown, prestige or consideration with
the public. As the saying goes: "all that glitters is not gold".
This means that the business in question can have too great of a
facade and appearance, but for the most part, mistakes are made.

The first mistake can be over confidence. In other words, those
responsible for the business have based their plan of operation
and investments on goals that are too optimistic. Since
insufficient provisions were made and too many things were
assumed, problems will start to develop later.

Second, in dealing with clients, you may be too arrogant and
inconsiderate of them. This will cause them to shy away at the
time of making a decision to purchase. The same applies when
your company fails to explain possible errors or to recognize
the rights of the customer, even when it is the mistake of a
company you deal with.

The third area of conflict is over selling, telling your present
or potential clients they are getting more than they are really
getting. There is a tendency to exaggerate the advantages and at
the same time minimize possible or potential disadvantages of
things being sold, which hurts the selling relationship and the
client may not be completely satisfied. As a result, some
clients buy once, but will not feel like returning. That is to
say, the client will be an unsatisfied buyer that will have a
negative perception of the company. This will cause prejudice in
the loyalty of the clientele toward the business and toward the
products, services or brands that it promotes.

The fourth possible mistake, one that can become vital, is what
could be called a miscalculation of the "social factor". That is
to say, it could occur that your trade or professional
enterprise is not in tune with your location or the fad of the
moment. It could turn out to be a business of egocentric
character; that is to say, the activity has been designed, an
investment plan has been achieved, and things have been made to
function for the pleasure and personal satisfaction of the
owners. There may be a misconception that what you like, others
will like. However, this is not so and shows a real lack of
research in the preferences of the potential or current market
toward which you want to direct your business. Or you may want
to encompass the whole market, that is to say, serve different
types of people or classes of clients, which certainly is
difficult. To secure the quality and appearance you seek, it
would be preferable to establish a marketing approach where the
policy of the business is directed to a specific sector of the
population. But if you plan on covering all of the market, the
personality or definition of your business probably will be so
ambiguous, mixed or undefined with the marketing of your product
or service that few persons will identify with it.

The perfect solution to this situation can be described with one
word: creativity. Creativity can cause a business that did not
bear the fruits expected to surpass the difficulties through new
ideas, contributions and appropriate rectifications. Creativity,
enthusiasm and originality of the proprietors or owners of the
business can turn the situation from gray to more luminous.
However, these decisions or rectifications should not be made
too quickly, since the typical mistake of some businesses is
trying one approach after another before realizing that the
previous one has not worked out. This, as seen by the public,
supposes an image of insecurity and of the fact that the company
or its owners do not know what they want. Because of this, the
decisions of change should be made very deliberate and with an
adequate developing process. That is to say, seeing all the
particulars of the case, submitting the ideas or the plans to
test before executing them, and not to fall into new egocentric
attitudes. To surpass the last mentioned, it is necessary to
listen to the clients and to observe their comments as valuable
and interesting keys, and to improve the perspective or the
approach of the business accordingly. To know how to listen can
be an essential key to rectifying and improving the situation.


June 25, 2002        (June 20, 2002 to June 29, 2002)Jup Trine MC

JUPITER TRINE MC

INTENSITY:  6

A business started during these dates has great opportunities,
that is to say, it is a good time to begin practically any kind
of economic, professional or business activity. It is, in fact,
a very good opportunity to connect with the so called "influence
of abundance". Under this influence it is easy to reap the
fruits of work without any obstacles. This aspect guarantees
that, if one is willing to work, the objectives can be reached
and, if the necessary effort is put forth, the results will be
significant. Briefly, it is a time when one has the wind in
one's favor to plant a seed in the right place.

One of the great virtues of this business or initiative will be
the good rapport obtained with the public, which will bring this
establishment a faithful, enthusiastic and steady clientele.
That connection with the public is based mainly on the quality
of the products or services provided, and also is sustained
through good public relations. Any effort to train the directors
or personnel to improve their personal image, to improve
courteous dealing with clients, and to perfect the corporate
image of the business will bring great dividends. That is to
say, the strong point of this establishment is based precisely
on good public relations, through which the owners or executives
of the business will be able to expand their horizons and be
open to new development opportunities. The warm and respectful
dealing with the suppliers, the clientele and the public as a
rule brings great results, which will be seen some time after
the opening of the business.

Another relevant characteristic of this business or professional
initiative is the wide vision used in outlining things, which
also is called "thinking big". Obviously, to think big does not
mean to go beyond your means, but to be organized and gradually
reaching some preset goals.

The hierarchical organization within this business generally
will be quite harmonious. That is to say, there is the right
interrelationship between the owners, between owners and
managers, and between managers and the personnel. These
harmonious relationships motivate the people that work for this
establishment and bring the desire to work. An expansive
philosophy saturates all activity of this business and certainly
is well understood by all the staff that work in this trade or
professional capacity. It is clear to everyone that to receive
it is necessary to give, something one must show potential or
steady clients in an agreeable, obliging, warm and human tone.
That is what causes the product or service that it is being
provided to acquire prestige and renown.

The external image of the business, aside from the excellence in
dealings and human quality, is sustained by an image of
abundance. This image of abundance is a basic principle of
marketing. A business offering quality, abundance of articles,
and different options adapted to each need, is very attractive
to the public. In fact, an establishment that has variety,
quantity and quality, that is to say, where "there is sufficient
quantity and good quality", as a rule has a special magnetism
for the public. Abundance attracts abundance while narrowness
attracts narrowness.

Thus, the virtue of this business is mainly based on what its
owners or founders consider positive and, because of this, are
able to attract what we have called the influence or energies of
abundance. Furthermore, to respect humanity, the business and
money can help enormously to attract equally evolutionary
material conditions. When there is zeal for growth, quality and
giving good service to the client, and money is being handled
with a harmonious and wide perspective, greater harmony and
attraction is generated at the same time. One of the principal
flaws of those who tend to incur many companies or persons with
commercial or professional activities is their narrow outlook,
that is to say, continually removing quality of the product or
service to earn a few dollars more. However, this business is
characterized by giving everything its just value, preferring to
charge a little more than average, but giving more superior
quality than average. That is, without a doubt, one of the
fundamental keys for the success of this business.

Trips, assistance in meetings, expositions, fairs or samples,
and correspondence with potential clients of other regions or
countries are fundamental factors that cause this activity to
expand gradually. There is also a balanced vision on the part of
the owners or managers, since they not only consider the
material resources, but also the human resources as those that
count. To invest money is as important as caring, perfecting and
giving attention to the human capital of this company or
professional establishment. Because of this, at the time of
investing not only the purchase of new machinery or the
expansion of square yards of the premises is important, but also
regular and better training of the personal through appropriate
courses, seminars or different workshops.

This business, furthermore, is able to maintain good
relationships with banks, since it enjoys a good credit rating,
and the owners know very well that becoming indebted beyond a
certain limit certainly is a vice.

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